1295 Riverbend Rd.

Suite 120

London Ontario


355 Wellington St.

Suite 233

London Ontario

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October 15, 2016

I remember a quote from Aziz Ansari. He talks about how when he needed a new toothbrush, he took to the internet and searched “best toothbrush”. The search engine auto-filled his query and he realized how many others had shared his “toothbrush purchase insecurity”.

“Every toothbrush I bought on a hunch has been fine. I've never been disappointed in a toothbrush. Why waste my time trying to find the best? Have you ever run into someone with no teeth and asked, "What happened?" And they replied, "Bought the wrong toothbrush. Should have done more research."”

We don’t live in a culture which allows us to be happy with what we have. In effort to avoid wasting precious time and money on programs, products or books that don’t meet expectations we look to reviews on the internet or even recommendations from professionals to provide reassurance. We must recognize that our quest for “the best” is perilous as there is always something bigger or better around the corner.

I'm not suggesting that am...

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