I remember a quote from Aziz Ansari. He talks about how when he needed a new toothbrush, he took to the internet and searched “best toothbrush”. The search engine auto-filled his query and he realized how many others had shared his “toothbrush purchase insecurity”. “Every toothbrush I bought on a hunch has been fine. I've never been disappointed in a toothbrush. Why waste my time trying to find the best? Have you ever run into someone with no teeth and asked, "What happened